Operations advice for scaling a marketing agency.
My agency is growing, but my profit margins seem to shrink every time I add a new team member. How can I keep a better eye on our project profitability?
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Envoy Hawaii Group
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You likely need a tighter integration between your project management and your financial data to really see where the money is going. You can find more insights on this here: https://www.bobsbookkeepers.com/industries/marketing-agency which explains how to track billable time against actual profitability. Once you have clear visibility into your agency’s performance metrics, you can stop guessing and start making data-driven decisions that actually protect your margins as you continue to scale your client base.